What are the secrets of a great Instagram video post?

What are the secrets of a great Instagram video post?

Creating a great Instagram video post

With plenty of content available, it might seem difficult to understand what makes a great Instagram video post that will get a lot of views, likes, comments and evetually shares.

There are plenty of contradictory information on Internet: edit your video this way or that way, put this kind of hashtags, create a longer or shorter description... It is nearly impossible to find what works!

Therefore, we asked the community for their advice on the question: what was their best performing video post, and why in their opinion was it so successful? Their answers might surprise you.

For our travel account, our most viewed video was a shot of a geyser eruption in New Zealand. Why was it more sucessful than other videos, and than most of our other Instagram picture post‌ on the same account? Hard to tell... but other experts might have great advice for you!

Where Can I FLY: Lady Know Geyser in New Zealand on Instagram
What was your best Instagram video post? Why was it so good, how did you get so much likes / comments?

Laura Reid: a super unique museum in Tokyo

The future of Instagram is focused on video as it's more visually appealing than just a photo. With being a travel videographer I get the opportunity to visit some of the coolest exhibits from around the world. When I went to the BorderLess‌ museum in Tokyo it took my breath away. As you walk through the rooms you experience a visual journey and the video on Instagram shows ff just that. Through my video I was able to take my viewers with me through this magical museum. One of my favorite parts of the video has to be the shots in the 'lamp room' which is featured right at the beginning of the video. This museum was amazing and I was so lucky to be able to capture all that in my video.

Laura Reid is a travel and lifestyle creator from Vancouver, Canada. She travels all over the world documenting her trips and teaching others how to travel specific destinations efficiently. She specialized in cinematic video and has 367,000+ followers across her platforms.Laura Reid is a travel and lifestyle creator from Vancouver, Canada. She travels all over the world documenting her trips and teaching others how to travel specific destinations efficiently. She specialized in cinematic video and has 367,000+ followers across her platforms.
Travel and Reid more
Laura Reid: a super unique museum in Tokyo video on Instagram

Lauren White: a PSA that has been making the internet laugh: Stop Spreading That Sh*t 💩

The CDC keeps recommending the best ways to prevent transmission; some people listen, some people don't. . . what about the folks who want to implement those recommendations but forget? This PSA was created as a way to entertain and help people to prevent doing the things the CDC keeps telling them they shouldn't.

It went a bit viral because, as one person commented, it is a wonderful combination of cheeky and classy. Brings humor to very sound advice. Nothing better than a timely topic infused with humor appropriate for all ages!

Hopefully it brings a smile to your face and reminds you not to touch your face!

Lauren White is an actress and producer who loves making people laugh and rescuing animals. She's been featured in Variety and The Baltimore Sun for her work as an Emmy Contender, content creator & actress on Parks and Recreation, House of Cards and a new HBO Max pilot.Lauren White is an actress and producer who loves making people laugh and rescuing animals. She's been featured in Variety and The Baltimore Sun for her work as an Emmy Contender, content creator & actress on Parks and Recreation, House of Cards and a new HBO Max pilot.
Lauren White: a PSA that has been making the internet laugh: Stop Spreading That Sh*t 💩 on Instagram

Travelling Foodie Raymond Cua: a traditional fresh lobster dinner

My best Instagram video post was the one I took in Nova Scotia on 2019. I visited this restaurant in Centreville called Halls Harbour Lobster Pound for a traditional fresh lobster dinner. This restaurant is an institution in Nova Scotia and is flocked by tourists and foodies from all over the world. You pick your lobster, put in on a tray, pay the cashier and bring it to the cookhouse to cook. Then you wait at the table for your meal.

This video post ended up going viral on Instagram, reaching over 150K+ people with 3K+ likes and 1.3K+ saves/shares. And why people loved it is because it showed a giant 13 lb lobster along with behind the scenes on how a traditional fresh lobster dinner is made in Nova Scotia. Lobster is what most people go for in Nova Scotia so this post helped them decide on where to eat for a unique lobster experience if they travel there.

My name is Raymond Cua, and I'm an Instagrammer @TravellinFoodie with over 27.9K followers and founder of Travelling Foodie with experience travelling to eat in over 25+ countries and more than half of the United States and Canadian provinces. I've been featured on Global News, CTV News, and Philippine Daily Inquirer.My name is Raymond Cua, and I'm an Instagrammer @TravellinFoodie with over 27.9K followers and founder of Travelling Foodie with experience travelling to eat in over 25+ countries and more than half of the United States and Canadian provinces. I've been featured on Global News, CTV News, and Philippine Daily Inquirer.
Travelling Foodie
Travelling Foodie Raymond Cua: a traditional fresh lobster dinner on Instagram

Tess Grey: a short cover of Fleetwood Mac's Dreams

My best Instagram video post was a short cover of Fleetwood Mac's Dreams. I was playing my keyboard when I decided to take it outside and play it on my patio. It was a sunny afternoon and made the video look more aesthetic. I believe it did well because I was showing a lot of emotion in that video and I had not posted a cover in a long while on my account. I got 452 views, 118 likes and 15 comments and in my opinion, those are pretty good stats. People really enjoy my singing and that boosted my engagement rates up. A lot of my followers love my content and want more videos. If I release more videos, I know they would do well.

My name is Tess Grey and I am a 16-year-old singer/songwriter/producer from Miami, FL. I started releasing my music in July 2018. My first song is called Downhill and talks about my experience at a psychiatric unit. My upcoming album No Vacancy is coming late 2020.My name is Tess Grey and I am a 16-year-old singer/songwriter/producer from Miami, FL. I started releasing my music in July 2018. My first song is called Downhill and talks about my experience at a psychiatric unit. My upcoming album No Vacancy is coming late 2020.
Tess Grey: a short cover of Fleetwood Mac's Dreams on Instagram

Dawn LaFontaine: a tiny cat in a giant cardboard box

@Rocky_onwheels, an account that chronicles the life of a paralyzed cat named Rocky with the hope of spreading the word that special needs cats can lead beautiful lives took the video and posted it first. It featured one of the family's foster kittens -- a tiny creature -- asleep in a Monster Cheese Wedge, a giant, cheese-shaped cardboard box that my company sells. It was so adorable that it was widely shared and liked.

And while I no longer have access to that post, I do have this one: another absolutely adorable kitten in the Monster Cheese Wedge:

Dawn LaFontaine: a tiny cat in a giant cardboard box on Instagram
Cat in the Box is a female-founded company that designs, manufactures and sells stylish and fun cardboard cat condos that are 100% animal safe. Made with eco-friendly products, our cardboard cat playhouses are FDA approved food safe so you never have to worry about your cat coming into contact with harmful productsCat in the Box is a female-founded company that designs, manufactures and sells stylish and fun cardboard cat condos that are 100% animal safe. Made with eco-friendly products, our cardboard cat playhouses are FDA approved food safe so you never have to worry about your cat coming into contact with harmful products
Cat in the Box

voslivestyle: show transparency through Instagram

VOS recently used the power of marketing as a force for positive change in our world by showing transparency through an Instagram takeover which our co-founder recently carried out. The aforementioned was done with his international travels between the Soul Source for our brand (Guatemala City, Guatemala) and the HQ for our brand (San Antonio, Texas). This approach provided our brand's community with additional assurance regarding the authenticity of our brand which is already positioned as a positive impact, globally.

VOS is a lifestyle brand that currently represents handcrafted diffuser bracelets ethically sourced from Guatemala along with trendy tees designed in San Antonio, Texas with soul and purpose. Learn more at voslifestyle.com.VOS is a lifestyle brand that currently represents handcrafted diffuser bracelets ethically sourced from Guatemala along with trendy tees designed in San Antonio, Texas with soul and purpose. Learn more at voslifestyle.com.
diffuser bracelets
voslivestyle: show transparency through Instagram

Mikey Wu: a cliff jump in Boracay, Philippines

One of my best video posts was a cliff jump in Boracay, Philippines. It get a lot of attention because of the beautiful scenery, shot, ocean view and the dramatic affects of the high jump into open ocean water.

My name is Mikey Wu - Travel | lifestyle | Entrepreneur - The world is my life playground! Join the fun!My name is Mikey Wu - Travel | lifestyle | Entrepreneur - The world is my life playground! Join the fun!
Mikey Wu: a cliff jump in Boracay, Philippines on Instagram

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