14 expert conversion from Instagram tips



How to convert from Instagram?

Converting followers from Instagram to visit your website and buy your products can be a difficult operation.

One thing is for sure, the old habit to like and comment as many profiles as possible in a short period of time, is now the best way to get your Instagram account blocked‌ and get it identified as spam.

Most strategies are to find Instagram influencers and ask them to promote your products, or to run ads on the platform. However, there are other ones, that involves creating an engaging Instagram story‌ for example with the help of Instagram polls‌ or other interactive content, or to create a great Instagram post‌ that will drive more likes and profile follow.

We asked the community what are their best tips to convert from Instagram their followers or new potential customers, and here are their best answers.

Are you using Instagram to promote your brand/website, drive sales, or other goal out of IG? Did you manage to convert users, and can share a tip on how to make it happen?
  Where Can I FLY? travel page on Instagram

We have had the best success by following this tip: weekly, post an incentive or special information that is available on the link in your bio.

Catch your audience’s interest, they’ll want to learn more, and the link in your bio will lead them to your website. Once they’re on your site, they are a big step closer to converting.

Melanie Musson is a car insurance specialist at MyCarInsurance123.com
Melanie Musson is a car insurance specialist at MyCarInsurance123.com
  MyCarInsurance123.com

Alexander Porter: quit trying to drive sales through Instagram to achieve it

If you want to drive sales through Instagram, you have to quit trying to drive sales through Instagram.

It may sound counter-intuitive but it's true. Focusing on a raw number of leads generated or sales closed will only leave you with a headache.

The truth is, Instagram is best served as a 'top of the funnel' tool.

Your potential clients, 99% of the time, do NOT want to be sold to directly on Instagram.

Think of the platform itself, what are people using social media for? As entertainment. As an escape. As information.

It is rare that people go searching for products on services on Instagram - not impossible - as many eCommerce brands find success through social media, but for the vast majority, the benefit will come from giving value and asking for NOTHING in return.

Start focusing on giving away tips, guides, content, hacks, help, answers - anything that establishes trust with your audience.

This is how you'll bring people into your sales funnel and guide them from 'Awareness' to 'Interest'.

If in doubt, use 80% of your Instagram posts‌ to provide value and 20% to push your business goals.

You'll find the 80% of posts help send people to your website (leaving a link in your bio is key) and to your supplementary media channels.

That means more YouTube views. More Facebook fans. More website visitors.

The results won't show directly through Instagram, but by focusing on exposure over sales, you'll end up driving sales across your brand.

Alexander Porter is Head of Copy and Social Media Manager at Search It Local, a Sydney-based marketing agency. He is passionate about creating memorable content and believes everyone should be given the skills to master their own marketing.
Alexander Porter is Head of Copy and Social Media Manager at Search It Local, a Sydney-based marketing agency. He is passionate about creating memorable content and believes everyone should be given the skills to master their own marketing.
  SearchItLocal

Andrea Gandica: create posts that your audience will save

Create posts that your audience will save: This will gets you the best results. Post valuable information to your audience, It can be infographic, meme, or something fun that can help them in everyday life.

Whatever the niche is, you need to be fresh, informative, and fun.

Andrea Gandica is the CMO at Official Models
Andrea Gandica is the CMO at Official Models
  Official Models NY
@officialmodelsny
14 expert conversion from Instagram tips : @officialmodelsny
@officialmodelsny  

Matthew Martinez: use customized audio and video follow up messages

I'm using Instagram to promote my website, generate new leads and grow my real estate business and brand. I've grown my Instagram audience to over 8,000 followers and it continues to grow daily.

I run targeted ad campaigns and strategies on both my stories and posts on my page. I'm converting users to clients and receiving referral leads from other agents on a daily basis now.

My best tip to converting leads at a high rate is to use customized audio and video follow up messages,

I use my Instagram to build a personal and professional relationship with leads and build rapport with them so they're more likely to want to work with me.

Matthew Martinez, Diamond Real Estate Group, Luxury & Investment Real Estate Broker
Matthew Martinez, Diamond Real Estate Group, Luxury & Investment Real Estate Broker
  Diamond Real Estate Group
@thematthewmartinez
14 expert conversion from Instagram tips : @thematthewmartinez
@thematthewmartinez  

Jose García: build from the concept of the customer journey

Because the audience you reach on Instagram is browsing, without any explicit intent to buy, Instagram ads shouldn’t go for the hard sale or directly show products from the onset. My Instagram strategies are built from the concept of the customer journey. I build a series of ads that guide our audience through the different stages of the customer journey: Discovering, Considering, and Deciding to Make a Purchase. That’s why I build several campaigns that work together to funnel our Instagram traffic towards conversion over a period of time.

I build the ad sequences by connecting campaigns through targeting and segmentation. This way you can create campaigns that show specific messages to the audience who engaged with your previous ad. By engaging with your most interested traffic through a series of messages, you keep your brand top of mind. And you are able to change the advertising messages based on how much interest they have shown.

Jose García is the CEO at Brainity, the Facebook and Instagram automation platform for e-commerce brands headquartered in Barcelona. He is a seasoned Facebook advertising expert and frequent contributor of strategy and insight in the local startup scene.
Jose García is the CEO at Brainity, the Facebook and Instagram automation platform for e-commerce brands headquartered in Barcelona. He is a seasoned Facebook advertising expert and frequent contributor of strategy and insight in the local startup scene.
  Brainity
@brainity_co
14 expert conversion from Instagram tips : @brainity_co
@brainity_co  

Avinash Chandra: use retargeting campaigns to get ads to potential customers

Instagram is a tricky place to run a business, but it is also one of the top platforms that sell fashion and lifestyle products. Instagram has recently been tweaking its pages to make them more business-oriented, like the 'buy now' feature on the app itself. Converting customers on Instagram is a little different from other social media, and you need to ensure a few things to build a trusted clientele.

First step is to make sure your account is a business account. Make the switch now so that you can view the insights of every activity, users can swipe up to shop on stories, and you can sell right from your profile.

One of the things that we found particularly rewarding was the Retargeting campaigns. By this, we could get our ads to potential customers who had browsed and left without a purchase. They were interested in the product, therefore approaching them again usually convert them to buyers.

Avinash Chandra, Founder & CEO, www.BrandLoom.com
Avinash Chandra, Founder & CEO, www.BrandLoom.com
  www.BrandLoom.com
@chandraavinash
14 expert conversion from Instagram tips : @chandraavinash
@chandraavinash  

Ayushi Sharma: follow a unique theme according to your business or brand

According to the latest research, Instagram’s ad revenues have been steadily growing every year.

Instagram account plays a crucial role in building an audience for start-up brands. Start-up marketing strategies are progressively focused on Instagram to sell products or services to a large and interested audience base without spending a big budget. A unique feature of Instagram is its Stories feature. Instagram marketing for business start-ups is further advancing on account of hashtags.

There are various ways to increase your sales using Instagram. Some essential ways that we use to increase our online visibility and grow business. As there are many Instagram ad options available like carousel ads, video ads, Pictures or photo ads and many more. I would like to suggest Native ads. This is one of the best options for Instagram ads.

According to my online research, around 55% of Instagram users search for new products or services while 75% take positive actions after reviewing popular posts on Instagram. Perhaps the great Instagram ads are those displayed at the top of the Instagram feed or the Stories ads. The second essential tip is to follow a unique theme according to your business or brand. This enhances your followers on Instagram. So, always design a specific theme aligned with your brand. Businesses also tell stories and showcase compelling messages through an Instagram business account. You should showcase your creativity through Instagram highlights, ads, stories, and posts. The last essential Instagram tip is to use relevant and relevant hashtags for your posts. It has found that using around a minimum of 11 hashtags in a post increases reach and engagement. There are many tools available for generating relevant hashtags, for instance, Hashtagify to connect to your potential users. It is advised to make your own start-up brand’s hashtag and experience your business grow.

Ayushi Sharma, Business Consultant, iFour Technolab Pvt Ltd - Custom software Development Company
Ayushi Sharma, Business Consultant, iFour Technolab Pvt Ltd - Custom software Development Company
  iFour Technolab Pvt Ltd

Eric Hinderhofer: create proper calls to action to encourage sales transitions

We recommended that our clients use Instagram to increase brand awareness and drive sales. This strategy is two-fold, starting with a focus on brand awareness to create genuine relationships with the audience. This is done by frequently posting relevant and helpful content, maintaining a mix of content with only occasional sales-oriented posts. In addition to posting, the business must also engage with followers by liking their posts, commenting, responding to questions and direct messages, etc.

The next step is to create proper calls to action to encourage sales transitions. We encourage clients to add sales links in the bio portion of Instagram and mention to check out the link in our bio in post captions to avoid being overly promotional in people's feeds. Instagram stories are another great way to add a swipe up sales links and use a call to action to drive sales.

Eric is a co-founder of squeeze and an accomplished creative with more than 15 years of website design and graphic design experience working with a diverse group of clients including Hilton Worldwide, FedEx, and Cummins Diesel. He is organized, efficient and thrives in fast-paced environments. Most of all, Eric is passionate about creating beautiful and effective multimedia assets, which have earned him 3 Telly awards for his industry-leading corporate videography planning and editing work.
Eric is a co-founder of squeeze and an accomplished creative with more than 15 years of website design and graphic design experience working with a diverse group of clients including Hilton Worldwide, FedEx, and Cummins Diesel. He is organized, efficient and thrives in fast-paced environments. Most of all, Eric is passionate about creating beautiful and effective multimedia assets, which have earned him 3 Telly awards for his industry-leading corporate videography planning and editing work.
  squeezemarket.com
@squeeze_marketing
14 expert conversion from Instagram tips : @squeeze_marketing
@squeeze_marketing  

Vivek Chugh: use paid advertising from Facebook ads and Influencer marketing

We have run many different marketing campaigns to drive downloads and engagement for our mobile app. For us, the most successful have been two different Instagram advertising models. Paid advertising directly purchased and managed from Facebook ads and Influencer marketing.

For influencer marketing, we take a popular checklist from our app, like our 52-week money saving challenge checklist and we find Instagram influencers ranging in topics from finance, to motivation, to humor, and others, and ask them to share an image of the checklist along with a short caption explaining the checklist.

Similarly, with Instagram ads, we created an ad with the checklist image and simply tested out target audiences until we found a target that gave us the lowest cost per download. We then refined the audience from there.

Eventually, we accumulated enough downloads that we were able to use Facebook's algorithm to build a look-a-like audience based off of the people who converted to a download. That really helped drive down the cost per conversion tremendously.

Vivek Chugh is the Founder and CEO of Listables. Vivek has managed world-class product, engineering, and operations teams worldwide.
Vivek Chugh is the Founder and CEO of Listables. Vivek has managed world-class product, engineering, and operations teams worldwide.
  Listables

Frank Ienzi: spend time liking and commenting - offer a valuable contribution

If you've got a company, it's vital to use Instagram to promote it. As a social media marketer who manages a variety of Instagram accounts, I've come up with a way to gain more followers that transform into conversions. I also get these customers to start promoting your company to you.

Instagram's search page is where all the action occurs, look up hashtags related to your industry, and spend time liking and commenting on posts relative to your industry. Using honest words and offer a valuable contribution. Make sure your bio is straightforward on what you're doing, and make sure you've got good material. If the customer has the same desires and sees the value that you have to offer, they're more likely to follow you, and that's how you start selling your funnel. Users will see your reputation in the thread and want to check for your Instagram profile. First, they'll be your fans, then your clients, and once you've made a fantastic customer experience, they'll give energy to the flywheel.

Key points are to have a clear profile, useful content on your Instagram account, and to be honest in your comments when you begin to comment.

Frank is a marketing professional with over 10+ of experience, where most of it comes from multicultural marketing. He specializes in digital marketing, content creation, social media, and events. His passion is to help humanize brands through empathy. His creativity is what makes him excel.
Frank is a marketing professional with over 10+ of experience, where most of it comes from multicultural marketing. He specializes in digital marketing, content creation, social media, and events. His passion is to help humanize brands through empathy. His creativity is what makes him excel.
  frankienzi.com
@frankienzi
14 expert conversion from Instagram tips : @frankienzi
@frankienzi  

If you're partnering with an influencer to promote one of your products, make sure to change the link in your bio to that specific product for the duration of the promotion. If you keep the link as a homepage link (as most brands do), you're adding one or two additional steps for users. You always want to make the purchase process as easy as possible. Driving new users directly to your product pages as opposed to your homepage, during an Instagram promotion, will increase conversions.

My name is Calloway Cook and I'm the President of Illuminate Labs.
My name is Calloway Cook and I'm the President of Illuminate Labs.
  Illuminate Labs
@illuminatelabs
14 expert conversion from Instagram tips : @illuminatelabs
@illuminatelabs  

Brett Downes: focus on micro-influencers to promote products and services

I used to run Instagram ads for a variety of influencers and companies in my previous agency role.

We focused on micro-influencers to promote the products/services of our clients, or just the brands themselves.

Micro-influencers connect with their audience more by interacting and being more relatable than mega starts of D list reality tv stars. People are now wise that they are promoting products they don't use or even like.

By building up a rapport with their followers, the trust is there, and so when they promote on their Instagram, the uptake and click-through percentages are a lot higher.

In context a Z list celeb may have 100,000 followers but only a 0.5% engagement rate, whereas a micro-influencer may have 10,000 followers and a 5% engagement rate. Both accounts will generate 500 purchases, but guess which influencer is ten times cheaper?!

Brett Downes, Founder | SEO, Link Building Geek
Brett Downes, Founder | SEO, Link Building Geek
  www.HaroHelpers.com

DavidLEzell: respond to questions and solve problems for followers

The biggest challenge for those interested in social media conversion is

understanding that it takes a long time to achieve. Becoming an established trusted source of information is crucial. I spend a lot of time responding to questions and solving problems for my followers without asking for anything.

Gradually, over time, someone will DM me and then I talk to them about my rates and how my services are decidedly different from anyone else in the industry. I don’t push my clients, I let them decide that my services are worth what I charge.

David Ezell is a licensed psychotherapist and life coach based in Manhattan. He uses the tools of psychology to teach his clients to quit trying and become the best version of themselves.
David Ezell is a licensed psychotherapist and life coach based in Manhattan. He uses the tools of psychology to teach his clients to quit trying and become the best version of themselves.
  David Ezell - licensed coach and therapist
@davidlezell
14 expert conversion from Instagram tips : @davidlezell
@davidlezell  

M. Ammar Shahid: approach highly active influencers and ask for a neutral review

Instagram is the best platform for influential marketing. And we’ve used it to promote our quality products. It’s so simple and easy, and everything works around the money that you pay to the influencer for promoting your product. We directly approached to the influencer who was highly active with a big fan following. Then we asked them to give a neutral review of our product after settling on the payment amount and method. And it’s done!

M. Ammar Shahid, Digital Marketing Manager, SuperHeroCorp
M. Ammar Shahid, Digital Marketing Manager, SuperHeroCorp
  SuperHeroCorp
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